Contact: dadi @ strategice.net
+ 354 895 6326

Strategice is a consulting company in the sports industry owned by soccer coach and PhD student Dadi Rafnsson from Iceland.

Dadi is currently working on his PhD thesis “Strategic Mental Training in Youth Soccer” from Reykjavik University where he examines whether mental attributes can be strategically included in coaches´training plan in a similar manner to technical and physical attributes.

Dadi has been a soccer coach since 2002, coaching every age group and teams of both genders. In 2017 he was the assistant coach of Jiangsu Suning Ladies who won the Chinese FA Cup. Previously he was the Head of Youth for Breidablik, Iceland´s largest soccer club and a head coach at Borgarholtsskoli College Elite Sports Program. He has also taught at various stages of the Iceland FA (KSÍ) education program, including the UEFA A licence.

Strategice is Dadi´s consulting vehicle working on connecting various actors and brands for various ventures connected to sports. This includes the annual International Coaches Workshop in Iceland with Travel&Play, various consulting on different sports tours around the world, an annual camp for young soccer players in Europe with Gaman Ferdir and the Real Madrid Fundacion camp in Iceland.

This site will also be a vehicle for blog posts and articles on various topics related to soccer.